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The Top 10 Priciest Paid keywords you’ll find on Google in 2023

Are you curious about what keywords could cost you the most in Google Ads in 2023? From “lawyer” to “insurance,” we’ve compiled a list of the top ten most expensive keywords that can help you plan your digital marketing strategy accordingly. Keep reading to find out more!


As a digital marketer, you know that paid advertising is essential to drive traffic to your website and improve your business’s online visibility. With Google Ads being one of the most powerful platforms for paid advertising, you want to make sure your budget is spent wisely. That’s why it’s crucial to identify the most expensive paid keywords to ensure your advertising campaigns are profitable, efficient, and cost-effective. In this blog, we will explore the top 10 most expensive paid keywords in Google AdSense for 2023. So, buckle up and get ready to discover which keywords can cost you a fortune, and how you can strategically use them for your business’s success.

What are paid keywords?

Now that we’ve discussed the importance of high CPC keywords, let’s dive into what paid keywords actually are. In short, paid keywords are specific words or phrases that businesses bid on in Google Ads in order to show their ads to users who search for those keywords. When a user clicks on the ad, the business pays the specified amount they bid on the keyword. Paid keywords are crucial for businesses looking to increase their online visibility and drive traffic to their website. The higher the bid, the more likely the ad will be placed closer to the top of the search results, increasing the chances of the ad being clicked on. It’s important to choose relevant and specific keywords that are related to your business to maximize the effectiveness of your ad campaign.

The Importance of high CPC keywords.

As a marketer or advertiser, understanding the importance of high CPC keywords is crucial for the success of your campaign. These keywords are highly valuable because they generate significant revenue as each click costs more than the average. By using high CPC keywords, you can reach a targeted audience and gain a more substantial return on investment. Additionally, these keywords typically have a higher lifetime value for customers, making them more worthwhile to invest in. Identifying and implementing these keywords in your campaign can help you maximize your budget and reach your target audience, ultimately leading to higher conversion rates and profits.

Top 10 most expensive keywords in Google AdSense for 2023.

When it comes to Google AdSense, the keywords you choose can have a significant impact on your earnings. In 2023, these are the top 10 most expensive keywords to bid on: Insurance, Loans, Mortgage, Attorney, Credit, Lawyer, Donate, Degree, Hosting, and Rehab. With cost-per-click (CPC) ranging from $44 to $59, it’s no wonder that marketers are willing to pay top dollar for these keywords. But while they may be expensive, they are also highly profitable, making them a great investment for businesses looking to boost their online presence. Choose your keywords wisely, and you could be earning big in no time.

1. Insurance

When it comes to the most expensive keywords on Google AdSense for 2023, Insurance tops the list with a cost-per-click (CPC) of $54.91. People who belong to the insurance industry face stiff competition on the digital platform, where the cost of keywords continues to rise every year. Insurance companies can benefit from investing in high-quality content and targeted marketing campaigns to maximize their ROI. With the right approach and a little help from SEO experts, insurance companies can generate more online traffic and increase the chances of acquiring new clients. Remember, even though the competition is fierce, with the right keywords, you can win on Google AdSense.

2. Loans

If you’re in the loan business, you know how tough it can be to stand out online.The price per click is $44. 28, loans keywords are among the most expensive in Google AdWords. That’s right – the competition for a click on your loan ads can easily end up costing you over $40! But with the right strategy and targeting, landing those clicks can mean big rewards for your business. Keep in mind that even though loans keywords are expensive, they’re also some of the most profitable. So if you’re looking to get ahead of the competition, optimizing your site and ad campaigns for loans keywords could be a smart move for your business.

3. Mortgage

In the list of the top 10 most expensive keywords in Google AdSense for 2023, we find Mortgage as the third most expensive keyword. This is hardly a surprise given the high cost of homeownership and the competitive mortgage lending market. It’s also why businesses in this industry must stay on top of their game and invest in paid advertising to stay ahead of the competition. Whether you’re looking to refinance a second mortgage or obtain a new home loan, you can be sure that these keywords are highly sought after and will come at a significant cost. Investing in the right marketing strategies and targeting the right audience can help lenders and mortgage brokers make the most of their ad spend and ultimately drive more inbound inquiries and increased business opportunities.

4. Attorney

In the world of paid keywords, the term “attorney” ranks among the most expensive. Legal advisors and law firms may find themselves shelling out significant amounts of money for each click on their Google ads, making the competition for this keyword particularly fierce. However, this high cost per click can be worth it for those who understand the value of targeted advertising. By bidding on relevant keywords like “accident attorney” or “criminal attorney,” law firms can effectively compete for potential clients searching for legal services online. Ultimately, careful consideration of high CPC keywords like “attorney” can lead to increased visibility and greater revenue for businesses willing to invest in their online advertising efforts.

5. Credit

Moving on to the fifth most expensive keyword in Google AdSense for 2023, we have “Credit”. With a cost-per-click (CPC) of $36.06, businesses in the financial industry are willing to pay a premium to advertise for credit-related products and services. This includes credit cards, loans, and credit score monitoring services. In a highly competitive industry, it’s no surprise that the CPC for this keyword is on the higher side. However, by strategically targeting the right audience and optimizing ad campaigns, businesses can still see a positive return on investment for their advertisements. Don’t forget to keep an eye out for the other expensive keywords listed above to ensure your digital marketing strategy is on the right track.

6. Lawyer

For lawyers or law firms who want to advertise on Google, it’s important to know that the keyword “lawyer” can be quite expensive. Be prepared to invest a significant amount of money. “This particular term is sixth on the list of the top 10 most expensive Google AdWords in 2023, with a cost per click (CPC) of $42.” 51. However, if you’re in a more specialized area of law such as personal injury, you may need to bid even higher to rank higher on the search results page. Keep in mind that bidding on high CPC keywords can quickly drain your advertising budget, so it’s important to carefully plan your strategy and target your audience effectively. With the right approach, you can still generate high-quality leads and ROI from your Google AdWords campaigns targeting lawyer-related terms.

7. Donate

Moving on to the seventh most expensive paid keyword on Google, let’s talk about ‘Donate’. While it may seem surprising that it ranks so high on the list, it’s important to note that this keyword encompasses a broad range of causes and organizations that rely heavily on donations for funding. From non-profit charities to political campaigns, the competition for visibility and support can drive up the cost per click. So, if you’re looking to promote a donation-related website or cause, it’s crucial to target your ads to the right audience and maximize your return on investment. Remember to utilize high-quality content and a compelling call-to-action to capture the attention of your audience and encourage them to take action.

8. Degree

If you’re in the market for paid search advertising, you might want to steer clear of academic-related keywords like “degree.”This keyword is among the top ten most expensive Google AdWords keywords, making it a highly sought-after term for paid search advertising.”  Advertisers who want to target students or job seekers are willing to pay up to $47.34 per click to get their message in front of these users. If you are offering higher education programs or diploma courses, using specific keywords related to your programs could still bring you relevant leads without having to pay a fortune. However, if you’re bidding on high-competition keywords like “degree,” be prepared to pay top dollar to stay competitive in the market.

9. Hosting

When it comes to online business, website hosting is a crucial component. It’s no surprise then that hosting has made it to the list of the top 10 most expensive keywords in Google Adsense for 2023. While the price of the keyword is slightly lower than others on the list, it still demands a price tag of $49.86 per click. This cost is justified, as reliable and high-speed hosting is paramount to the success of any website. With a plethora of hosting providers in the market, competition is fierce, making it understandable why hosting keywords demand such a high cost per click. Therefore, it’s crucial to invest in quality hosting to ensure a seamless experience for your users and improve your website’s traffic and revenue.

10. Rehab

10. Rehab is one of the top 10 most expensive paid keywords in Google for 2023. This keyword is highly relevant for individuals seeking addiction treatment or rehabilitation services. With the rise in substance abuse cases, the demand for rehab services has skyrocketed, making it a highly competitive industry. As a result, rehab facilities and treatment centers bid high amounts for this keyword to increase their visibility and attract potential clients. If you’re in the rehabilitation business, using this keyword in your ad campaigns can help you reach a wider audience and generate more leads. However, keep in mind that the competition for this keyword is fierce, and you may need to invest a significant amount to stay ahead of the game.


In conclusion, using high CPC keywords can be a strategic move for businesses looking to improve their online presence and increase traffic to their website. The top 10 most expensive keywords on Google AdSense for 2023 are currently dominated by industries such as insurance, loans, and mortgages, followed closely by attorneys and lawyers. Other expensive keywords include donations, degrees, hosting, and rehabilitation. However, it’s crucial to use long-tail keywords and perform keyword research to ensure that you target the right audience effectively. With the help of tools like Semrush, businesses can find the most lucrative keywords in their industry and incorporate them into their AdWords campaigns. By doing so, they can expect a better return on investment and increased visibility in their target market.

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