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Google implements ‘Limited Ads Serving’ policy for improved ad transparency

This policy targets unfamiliar or lesser-known advertisers who could pose a greater danger of selling scams or participating in deceptive promotional ways.

To improve transparency and shield customers from misleading ads, Google launched a brand new policy, ‘ Limited Ads Serving.‘ This policy is designed to focus on lesser-known advertisers who could be a better danger of selling scams or deceptive content material.

Under this initiative, Google will prohibit the visibility of ads from such advertisers to reduce the probability of customers encountering deceptive or complicated ads. Advertisers with restricted expertise on the platform will have a probationary period during which their ad campaigns could face limitations on the variety of impressions they generate.

Google’s aim is to make sure that ads come from approved and respected advertisers with a confirmed observer report of compliance. While this policy won’t take away ads fully, it aims to ascertain clear pointers to guard customers from potential deception.

Why does it matter?

This policy addresses a big concern of person security and belief in internet marketing. Deceptive adverts, which may result in monetary scams, misinformation, and even hurt to people, symbolize an ongoing problem that requires proactive measures from digital platforms. Recent developments in Thailand have highlighted the urgency of such actions, with Facebook going through the specter of authorized motion from the federal government as a consequence of allegations of scams linked to paid ads.


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