Light cuisine from breakfast to lunch with delivery. Three stores are open, a quarter within the year and an accelerated development project
The first Fresh Cut store opens in Milanin via Turati, 26. In a comfortable and design place and with its original recipes the salad bar offers a healthy and fresh alternative to the usual meal. The goal is to redefine the concept of fast cooking with a rich menu of freshly prepared healthy food.
From evergreen Caesar Salads to seasonal Greek salads, enriched with taralli crumble, toasted corn and apple balsamic, but also club sandwiches and avocado toast all rigorously made with healthy ingredients. Not only that, Fresh Cut is also the place for breakfasts and snacks thanks to the modular sweet bowls with yogurt, granola, fresh fruit and smoothies and natural drinks: centrifuged, herbal teas and infusions, American coffee, organic wine and Wami mineral water.
Fresh Cut is a company born during the pandemic from the idea of Marcello Tedeschi, Federico Genta and Riccardo Fedele and who opened the first two points in Turin between 2020 and 2021 with a team of ten people. Following the entry of some new members, a second opening is expected by 2021 in Milan in the Bocconi area and in I also plan openings in other Italian cities.
“After the success obtained in Turin, we are very proud to bring our concept of healthy food to the heart of Milan. We believe in an Italian, healthy and sustainable diet that can bring energy, taste and quality to our customers’ days at an affordable price – underlines Federico GentaCEO of Fresh Cut – We have already started work on the next store in the Bocconi area and we are planning a development project throughout Italy ”.
At the base of the new healthy food format is in force quality without sacrificing taste: fresh products and excellent raw materials make up the dishes made at the moment in the fresh lab, or in the open kitchen to work in total transparency with the customer. All this to a competitive price: the customizable dishes start from a base of 7 euros. A value for money that is now also accessible in Milan, with the intention of opening for dinner as early as the next few months, a service that will be facilitated by the convenience of delivery.
Fresh Cut stands out for its attention to sustainability: usa recyclable and recycled packaging and is a partner of Too Good To Go, the service that fights food waste. Plus, the company supports the Milanese startup Acqua Wami which contributes to the implementation of water projects in needy villages in Africa.
Fonte: Fresh Cut
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