In 1994, a pivotal moment occurred in the Czech Republic’s automotive landscape as Ford made its official entry into the market. Fast forward 30 years, and the legacy of this American automotive giant in the Czech Republic is nothing short of remarkable. With over 360,000 vehicles sold during this three-decade journey, Ford has established itself as a true industry leader, leaving an indelible mark on the automotive scene.
Ford: A History of Success
Ford’s journey in the Czech Republic has been defined by excellence. Notably, the brand achieved the title of the most successful importer of new automobiles not once but five consecutive times from 2007 to 2011. Such consistent success speaks volumes about Ford’s commitment to delivering quality vehicles to Czech consumers.
Diverse Product Portfolio
Entering the fourth decade of its presence in the Czech Republic, Ford boasts a product portfolio that caters to a wide range of preferences. From the mild-hybrid technology featured in the compact SUV, Puma, to hybrid and plug-in hybrid powertrains found in models like the Ford Kuga, and all the way to fully electric offerings like the Mustang Mach-E and the utility-focused E-Transit, Ford has ensured that there’s a vehicle for every need.
Embracing American Heritage
While Ford continues to evolve and innovate, it remains steadfast in honoring its American heritage. Models like the Mustang and Bronco capture the essence of American muscle and off-road prowess, with the Ranger Raptor standing out as a rugged, sport-oriented pickup designed to conquer rough terrains.
A Utility Lineup with Unmatched Versatility
Ford’s utility lineup in the Czech Republic is a testament to versatility, offering a wide range of body styles, payloads, and drivetrains, including electrified options. This diversity ensures that Ford vehicles can meet the unique demands of both businesses and individuals alike.
Going Electric in 2024
Looking ahead, Ford’s commitment to sustainable mobility is evident with the launch of nine fully electric models in 2024. This exciting lineup includes the already available Mustang Mach-E, a new sporty crossover, an electric version of the Puma, and electrified variants across the entire Transit family. From the compact E-Transit Courier to the spacious E-Tourneo Custom and the mighty E-Transit, Ford is poised to make a significant impact in the electric vehicle market.
The All-New Electric Explorer
Among these electric marvels, the all-new Explorer, an SUV in a league of its own, takes the spotlight. This electric SUV, crafted in Germany, will have its official Czech premiere at the E-Salon in November. It boasts cutting-edge features such as the expansive and responsive SYNC Move touchscreen, premium audio systems, seamless app integration, and advanced driver-assistance technologies.
Enthusiasts and eco-conscious consumers alike will be delighted to know that the first units of the fully electric Explorer are set to roll off the production line in the summer of 2024, marking a new era of electrifying possibilities for Czech drivers.
In conclusion, Ford’s 30-year journey in the Czech Republic is a story of resilience, innovation, and excellence. From its historic achievements to its promising future in electric mobility, Ford continues to be a driving force in the Czech automotive landscape. As the brand sets its sights on the future, it remains dedicated to delivering quality, performance, and a touch of American spirit to Czech roads.